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Reg D Basics
"Regulation D" is a United States Federal program created under the Securities Act of 1933, indoctrinated in 1982, that allows companies the ability to raise capital through the sale of equity or debt securities (private or public stock shares).
There are 3 basic "Rules" which are relied upon to raise capital. These rules allow for different amounts of capital, different types of investors and different methods for conducting an offering. Before determining which PPM template you need you will need to read these rules and figure out which rule works best for your particular offering.
The Reg D programs were designed to provide an exemption to sell securities in a private capital raise without registering the securities (any business transaction involving investors), and also to provide the appropriate documentation for properly accepting and using the capital.
There are 2 basic types of Regulation D Offerings (which can also be combined):
- An "equity" offering is where the company sells partial (or a majority) ownership in the company (via a security, stock or LLC membership units) to raise capital. Equity offerings are preferred by early stage companies because there is no structured repayment schedule or debt payments, the investors receive a return when the company profits and those profits are shared.
- A "debt" offering is where the company raises debt financing by selling a promissory note to investors with a set annual rate of return, and a maturity date for when funds will be paid back to investors. A debt offering is much like a business loan, but instead of a bank providing the financing, a group of investors lends funds to the company.
Preparing a Regulation D Offering involves three steps:
1. Pre-Offering Framework: Most entrepreneurs are not experts in raising capital, thus typically have poorly structured transactions. An improper transaction structure will portray an unprofessional image to potential investors. The very first step in an offering is properly setting the structure (in equity transactions, company share structure).
Structuring usually includes: setting share price or note amounts, determining how much of the company to sell (in equity transactions), which Reg D program to use, setting the maturity date and rate of return for promissory notes (in debt situations), share allocations to principals (so they maintain a set amount of control in the company), minimum and maximum offering amounts which set the effective range of the offering, minimum amount of investment per investor, etc.
2. Document Creation: Preparing an offering involves the creation of the Regulation D offering documents. These documents include:
- Private Placement Memorandum: The Private Placement Memorandum, or "PPM", is the document that discloses all required information to the investors about the company, proposed operations, the transaction structure (whether you are selling equity ownership or raising debt financing from the investors), the terms of the investment (share price, note amounts, maturity dates, etc.), risks involved, etc.
- Subscription Agreement: The Subscription Agreement explains the terms and conditions of the offering. It is the "investment contract" for purchasing the securities. Typically an investor will complete this document, a questionnaire, and then attach a check for the investment.
- Promissory Note: In debt offerings you need to have a Promissory Note outlining the terms of the loan arrangement with the investors. The note is the actual "loan document" between the company and the investor.
- Form D SEC Filing: The Form D is the form filing that is sent to the SEC in Washington, DC. It notifies the SEC that you are using the Regulation D program and provides them basic information on the company and the offering. (See our section on "Filing Form D.")
Note: It is not an approval document or registration, rather it is a filing that notifies the SEC that you have a Regulation D Offering in place.
- State Form Filing: Also called "Blue Sky" Filings, most states require a specific form to be filed along with a copy of the SEC Form D and the PPM. Nearly all states charge a fee ranging from $50 to $495. In most states the form does not need to be filed until capital has been received from an investor in that state. After receiving the capital you typically have 15 days to file the appropriate documentation. (See our section on "Blue Sky Compliance.")
3. Marketing: The offering is now ready for marketing to investors. We provide our clients with the capability to present to FINRA/NASD stock brokers and Direct Investors. [see PPM Marketing for programs and rules]
The Regulation D Programs can be used by domestic as well as foreign corporations. While the programs can be used by any corporation type - the preferred structure is a "C" Corporation or Limited Liability Corporation "LLC".
* Equity offerings = Stock Shares
* Debt offerings = Promissory Notes
| PPM's for Corporations |
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Rule 504 (up to $1mm) |
Equity
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Rule 504 (up to $1mm) |
Debt
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Rule 505 (up to $5mm) |
Equity
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Rule 505 (up to $5mm) |
Debt
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Rule 506 (any amount) |
Equity
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Rule 506 (any amount) |
Debt
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| PPM's for LLC's |
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Rule 504 (up to $1mm) |
Equity
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Rule 504 (up to $1mm) |
Debt
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Rule 505 (up to $5mm) |
Equity
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Rule 505 (up to $5mm) |
Debt
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Rule 506 (any amount) |
Equity
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Rule 506 (any amount) |
Debt
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“Wiresoft has sought the counsel of PPM Fast on two different projects. Both times, they provided candid and accurate assessments of what we needed to do in order to obtain funding for our company. And, on both occassions, they were dead on the money. You can trust PPM Fast to give you counsel on the "straight talk express" whenever you work with him. It's a rarity in these times to find that in a service provider.”
Top qualities: Great Results, Expert, High Integrity
Tom Schram
President, CEO
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“I have appreciated the professional, friendly and detailed services we have had with your company. Reg D was something that started out fairly new to me and my company. Your service allowed me to focus on my business expertise as a consumer advocate credit counselor, while at the same time, you provided me with a very professional PPM document and a set of instructions that I recommend to my colleague's. I look forward to your business growth and look to work with you in the near future. The documents you created are a huge success for my company."
Top qualities: Expert, Good Value, High Integrity
Wendell White
President/CEO
First Stone Atlanta, The Credit Masters, Inc.
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"It is our pleasure to endorse PPM Fast. We have worked closely with Mike and his staff over the past 4 years through InCredia. They have sent us extremely high quality companies for review. These reviews have resulted in investments in two of those deals."
Top qualities: Good Value, High Integrity, Creative
Scott Baxter, Managing Director
Louisville Angel Group
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“PPM Fast' work was shown to other people capable of doing their work and critiqued. I was told by several of those colleagues that this particular work was very detailed and worth more than the cost that I paid for it. I feel the final result will definitely help me with my long term goals as a company. Thanks Mike and PPM Fast!”
Top qualities: Great Results, Expert, Good Value
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President/CEO
Global Hearsight
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“The PPM Template I used from Mike's company was a great resource, saved me a lot of money.
Top qualities: Great Results, Expert, Good Value
Thanks Mike!
Gary Viramontes
President/CEO
LullaPets, LLC
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